Course Overview
Digital Marketing is one of the fastest-growing career fields in the modern business world. This comprehensive course teaches practical marketing strategies and tools used to promote businesses, products, and services online through multiple digital channels.
Students learn how to generate qualified leads, increase brand visibility, and grow businesses using various digital platforms including search engines, social media, email, and content marketing. Includes cutting-edge AI marketing tools used by professionals worldwide.
What You Will Learn
Introduction to Digital Marketing
- Digital Marketing Fundamentals
- Marketing Strategy Development
- Online Branding & Identity
- Digital Marketing Channels Overview
- Setting Marketing Goals (KPIs)
- Customer Journey Mapping
Search Engine Optimization (SEO)
- Keyword Research & Analysis
- On-Page SEO Techniques
- Off-Page SEO & Link Building
- Technical SEO Fundamentals
- Local SEO for Businesses
- Google Search Console Usage
- SEO Tools (Ubersuggest, SEMrush basics)
- SEO Reporting & Tracking
Social Media Marketing
- Facebook Page & Ads Manager
- Instagram Marketing & Reels
- LinkedIn Professional Marketing
- YouTube Channel & Video SEO
- Social Media Content Calendar
- Hashtag Strategy & Engagement
- Social Media Analytics
- Community Building Techniques
Google Ads (PPC Marketing)
- Google Ads Account Setup
- Search Campaign Creation
- Display Campaign & Banner Ads
- Remarketing Campaigns
- Ad Copywriting Best Practices
- Bidding Strategies & Budget
- Quality Score Optimization
- Google Ads Reporting
Content Marketing
- Content Strategy Development
- Blog Writing & SEO Content
- Video Content Planning
- Content Distribution & Promotion
- Canva for Visual Content
- Infographic Creation
Email Marketing
- Email Campaign Creation
- Subscriber List Management
- Email Automation Workflows
- A/B Testing for Emails
- Email Analytics & Reporting
- Mailchimp / Email Tools
Analytics & Performance Tracking
- Google Analytics 4 Setup
- Traffic & Audience Reports
- Conversion Tracking Setup
- Performance Dashboards
- ROI Calculation & Analysis
- Monthly Reporting Templates
AI & Modern Marketing Tools
- AI Content Writing Tools (ChatGPT)
- AI Image Generation for Marketing
- Marketing Automation Basics
- Lead Generation Techniques
- CRM Introduction & Lead Tracking
- Chatbot Marketing Basics
Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Google Ads Specialist
- Content Marketer & Blogger
- Freelance Digital Marketer
- Email Marketing Specialist
- E-Commerce Marketing Manager
